Most websites report that they have lost search engine rankings after they had their website redesigned. There are some important points that should be paid attention to when reconsidering a site redesign if you don’t want to be reporting the same thing. Aside from changing your permalinks (URL structure of pages) the coding structure of your site and how the spider bots are being feed with content plays its important role.
In this article I have highlighted some important points to consider when you are redesigning your layout, and how you can maintain your search engine rankings by using the static parts of the site to increase (or maintain) your keyword density on the homepage of your site. Learn more how to maintain your rankings.