Integrate Google Adsense and Google AnalyticsGoogle search engine, Make Money Online | January 28th, 2009 | 13 Comments
Haven’t you ever wanted to have a tool with which you could compare your traffic and your Google AdSense account earnings ? But something that would be more specific…something that could tell you more about your site? I bet you did, and you still do want that.
I do not know if this is something new or old actually, but today when I logged on my adsense account I did notice a link that was telling me that now I can link (integrate) my AdSense account with my Analytics account. In either case this is a great feature as it would give more space to webmasters to optimize their content, learn more about their users how did they found their website and how do the visitors actually interact with webmaster’s content, it also can help you optimize your website design and even optimize the position of your AdSense ad blocks.
That does sound cool doesn’t it? Actually it sounds incredible you would say, but hold on a second, we are talking about Google here, the master of “gathering data” and turning those data into cold cash for them.
It kinda turns out that this great feature you have dreamed about has a bad side too no? Well for sure it can help you learn more about your website, your visitors, your content, your design and even helps you to make more money online by optimizing all possible aspects of your site, but it also…in a legal way you give access to Google to actually share, compare AND use your traffic stats data and possibly classify AdWords advertisers on how much they are actually bidding on a keyword and on which sites would they get displayed too (The higher bidders on more traffic sites?!). Does it make sense to you? For me its crystal clear and personally I do not have anything against all that as it can’t turn worst, but it could definitively turn into better if your site grows.
However, lets leave the “presumptions” aside, for those that are interested to integrate their Google AdSense with their Google Analytics account, as always, Google has already thought about making a video tutorial for that (even tho it is too simple to be guided by a video).