Great point. It’s becase the product is only great when you’re rewarded for saying it’s great.

This isn’t the first John Reese product that hasn’t lived up to the hype.

John Reese personally asked me to review and promote traffic secrets to my subscriber list. The long story short is I couldn’t. It was awful. As a result, I was the only joint venture partner to tell the truth about Traffic Secrets. It cost me probably tens of thousands in commissions, but I literally would be lying to my subscribers — you couldn’t pay me enough to do that.

John Reese even tried to sue me because of my bad review.

Onward.

I left this long comment on the netbusinessblog.com blog, but it seems it’s been censored and removed.

So with your permission, I’d like to leave it here:

You know, if John Reese would just put aside his ego for just once, he could turn BlogRush lemons into lemonaide.

But instead of being apologizing for rushing the product out without proper testing (which he admits doing), he blames a few “rogue” bloggers for ruining everything.

He said the same thing when I gave a bad review of Traffic Secrets. He came to my message board and threatened to sue me (for giving a bad review)… and later thanked me because my subscribers (who read my review) still came to his site and made a purchase.

Sure. Whatever.

Look, John Reese is a slick marketer. Just like Bill Clinton is a slick politician. Unfortunately, I’m not sure that’s really a good thing.

Here’s the deal… BlogRush is nothing more than a traffic exchange. And traffic exchanges never benefit users… only the owner. Once the sheeple install this widget, John Reese is going to sell space on up to 9 out of every 10 headlines served. Pretty sweet, eh?

And sure, a lot of people will buy into the hype and actually forget to remove the BlogRush widget — even after figuring out that you’ll never get as many free referrals as referrals you give back to BlogRush. So John Reese will do well with this (in my opinion).

But the fact is the numbers don’t add up — the blogger loses no matter what the clickthru rate is… no matter where the widget is placed… and even if John Reese actually wrote the best headline for each blog post.

By the way, you might be interested to know I found your blog entry here on my new “BlogRush” mashup… opinions from all around the Internet about whether or not BlogRush is worth installing on your blog. I programmed it to update on a minute-by-minute basis.

The opinions on my mashup might surprise you.

Check it out at: http://www.marketing-ideas.org/BlogRush-Opinions.php