Track ROI With Google AnalyticsMake Money Online | February 24th, 2008 | Comments Off on Track ROI With Google Analytics
From the author of the SEO bible, SEO Book, Aaron Wall, a complete online seo training course.
In my Saturday’s post I mixed up a bit backlinks, ROI and SEO, the reason for this mix up was to guide you to something you might been missing out when doing search engine optimization for your site or promoting your site (or online business), and thats ROI (Return On Investment).
People usually associate tracking ROI with PPC campaigns for some reason, the fact is that ROI should be tracked in any type of advertisement and also on search engine marketing and your search engine ranking position in the SERPs for determined keyword. I would like you to associate search engine optimization with business (i.e. customers aka clients aka money) rather then just traffic. If you associate it this way you will find out that tracking the keywords that do bring your paid customers is much easier, and knowing which keywords do bring profits and which don’t will also save you loads of time on which keywords you should pay attention and rank for and for which it would be a total waste of time and energy to rank for.
Google analytics can become your best friend as far as it regards this matter. It is good, updates stats often and whats best it is free. If you already use Google analytics to just track your website traffic and visitors for your business website then you are most likely wasting lots of that to know more about your visitors and know which campaign or which keywords do bring to you the most of the profits.
By setting up goals with your Google analytics you can easily track the campaign or keyword that brings you the most profits, and doing this is really easy and I will try to guide you with these easy steps. If you have already submitted your website to Google analytics and you are already tracking your traffic simply login to your google analytics and
- On your listed site, click edit
- On the page that will appear you will see 4 Options for Goals and Funels. Click edit on one of them
- On the next page click On radio button to activate the Goal settings. It will also appear a table where you can set your URL goals and Funels
- Click on save and you are done
Describing Goals and Funels in details
With Goal is meant the final URL the visitor should reach after he/she has processed the payment, in other words the Thank you page. If you are using PayPal to charge for your services or products you can setup your Returning URL (thank you) page and redirect visitors to that page after they have completed the payment via PayPal.
Once the visitor gets redirected to your thank you page Google analytics will track this down and count it in as goal match (the thank you page needs to have the Google analytics code included).
Funels are the steps that lead to payment process. For example if you have a order form with multiple steps to process or if you do have a landing page on which your advertising campaign visitors should land then you can lead the tracker to track the whole process from the landing page as funel, to the next page (which could be more informations or simply), the order page and than the visitor will need to return back to your goal page (thank you page).
With Google Analytics and the parameters that are available to you, you can be able to track down each of your campaign and know if you are losing money with that campaign or you are actually earning. And the best part of this is, that its free, but also depends on how much you want Google to know about your business success.