Static Layouts VS Blogs for SEO

SEO Tutorials | January 28th, 2008 | Comments Off on Static Layouts VS Blogs for SEO

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While I was working last night, and from time to time reading on forums I cam across a topic which is being often discussed on DigitalPoint. The topic was discussion if rather blogs (wordpress in this discussion) perform better in the SERPs (and for SEO overall) rather then static layouts. Further research on the forum for this type of discussion i came across a heap of dis-informations which than lead to create seo myths.

If I would have to write on this argument I would definitively tell you that both sites perform the same identical way if they are optimized for search engines in the same identical way (which includes, the coding, the title optimization, internal linking, inbound links from external sites or pages). What distinguishes these two type of sites is one single thing, fresh content with which you feed search engine spider bots.

Somewhere I read a paragon of search engine spider bots as a 3yrs old baby which you have to feed with what the baby wants or even simply give them the “toy” that they like. I liked that paragon as it happens to be true, search engine spider bots do need to be feed with what they mostly like fresh unique content and votes (aka backlinks).

That platform that wordpress blogs have give you the freedom to update your blog (or site in this case) more easily since you just need to login, write and publish (3 simple steps). Every time you publish new content (that will appear in the homepage of your blog and be linked to the post page) you feed the spy bots with more keywords that they need to crawl, the more often you feed them the more often they will come back to your site for more food. This is something that you don’t usually do with static websites because everything is not this simple but it involves a bit more work (login to control panel, download file, update file and than finally upload the new file “post page” and the updated file “homepage that will interlink with the post page”).

If you would do the same thing with your static page, update the content, interlink from pages to pages and with same identically optimized site as your blog they will perform equally and there will be no chance that one will outperform the other when you equally optimize them.

Conclusion

If you still haven’t figured out or you haven’t read the article carefully let me repeat myself in hope to kill this seo myth and help you clear your thoughts on this regard. In Search Engine Optimization (SEO) it doesn’t matter what platform you are using, is it a wordpress blog, a static layout, Joomla or any other type of CMS what it does matter is how do you feed the search engine spider bots, and their favorite food is

  • Fresh and informative content. Keep it clean, informative and don’t stuff with keywords
  • Maintain unique your content. Avoid duplicate content within your site (or blog) and protect it from external content thieves if you can
  • Use the title tag to describe the subject that your post treats but make sure it has your targeted keywords included
  • Constantly build votes to your pages (or homepage) is it through internal linking or external linking (both are counted as link, but the weight of external links from sites that have related content to yours does have more weight).

If you carefully follow these simple rules, keep your source code search engine friendly and your content human friendly (visitors need to be able to read and understand your content) it will not matter if your site is under static pages or a dynamic platform when regarding about search engines and your rankings.

Hope that this article at SEO Optimization helps you clear any doubts on this seo myth. If you liked this post subscribe via email to get updated with new posts via email.

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