Setting a Goal

SEO Tutorials | October 20th, 2007 | 3 Comments

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If you haven’t read this on SEO Optimization that most probably you have read it on other webmaster blog or forum and most probably even as a seo advice.

This rule of setting a goal to reach and maintain applies on many business aspects and so it does with SEO. Lets take for example the latest RSS competition between John Chow and Jeremy Shoemaker. These two professional bloggers challenged each other who will get more RSS subscribers till the end of the month.

Not long time ago John Chow had around 8000 RSS subscribers while Jeremy Shoemaker (aka Shoemoney) had roughly 10000 of RSS subscribers. John Chow was always enthusiast when He would reach a new milestone RSS subscribers, first for 6000 than 7000 and 8000 but he wasn’t doing much to increase his subscribers number.

Once they got in competition the whole nature of their (at least of John Chow) blogging and achieving a goal has changed, today John Chow’s goal is not to reach 9000 subscribers, he’s goal is to get more NEW RSS subscribers till the end of the month. This new goal of John Chow lead him to reach almost 11000 RSS subscribers. The goal was no longer to reach 9000 subscribers for John, instead it was to get as much as possible new subscribers.

Setting a goal to reach a certain daily traffic

When I first started this blog I wasn’t hoping to gain 10000 uniques a day since the beginning (not that I have that amount of traffic now), instead i started to target on lower end, 10 uniques a day, than 20 uniques a day than 50 and so on. Each time i was to reach my goal i was setting a new goal and so on.

Set a goal for your ranking position

If you are serious about your site and want to improve search engine rankings set a goal. But make sure your goal is not far beyond your capacity, rather set a smaller goal. Lets say you are on the 50th page of the SERPs in Google, set a goal to reach to page 40 of the serps, and again to 30, and again to 20 than 10 than to reach the first page and even the first spot, as you see even here you have to do your seo gradually and have patience.

Why setting a smaller goal
For me it is a psychological reason, the satisfaction of reaching your goal even tho it is nothing big it gives you the will to continue and not to give up in your work. With this seo blog every time i was ranking higher in the SERPs of Google for the term SEO Optimization I was getting a satisfaction even tho it is not a hard task, but that satisfaction build a that kind of self trust in me that I kept going and going until I reached the first page of the SERPs.

Most probably if my goal was to reach the first page of SERPs within 2 days i would of end up deloused and gave up and lose the chance to get to first page which I have managed to gain with patience and gradual work. SEO is not a one day task, it needs lots of work and patience, but one thing is for sure, you can do seo too.

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3 Responses to “Setting a Goal”
  1. Michael says:

    Good advice — I think it make sense to set goals (especially small) so we don’t get discouraged.

  2. […] and what stimulates him to continue with the hard work. It all looks so similar to something I blogged about earlier on this blog. The small achievements stimulate you to go further, and further..and further until […]